How to advertise across national radio stations
There are over 320 independent, regional and national advertising radio stations in the UK, targeting every range of audience demographic.
National radio stations offer advertisers and agencies the opportunity to target the whole of the UK in one bespoke advertising campaign from major cities such as London, Birmingham and Manchester, to small villages, market towns and ancient boroughs across the UK.
Radio Airtime Media can run radio campaigns on any air wave from lower budget £2,500 adverts to high advertising cost campaigns tailored to any budget.
Radio advertising is a great way to target an international audience, as all ears listen out for updates during key sporting and festival events in the UK, including the Royal Ascot race meeting, Chelsea flower show, and the World Travel Market. This means radio advertisers have the opportunity to target important dates and events in the UK calendar, and it could reach ears outside the UK also.
Advertising national with Radio Airtime Media
With our specialist knowledge of national radio, Radio Airtime Media can guide you through the process of advertising and anticipate your campaign needs such as accounting for listenership and reach, population, average hours that listeners tune into the radio station, market share within transmission areas, opportunities to hear and impacts.
Your campaign could feature on the UK’s most popular commercial radio breakfast show or drive time feature; linking your brand to promotions and on air competitions, sponsor a feature or show on a station including Traffic and Travel, Weather, Weekend Events, plus Seasonal Features. What’s more, is that the rise in listening to radio and other audio services on connected devices has created new commercial radio opportunities in the form of digital audio placed into streamed or downloaded audio content including radio, on-demand music services, and podcasts. Radio Airtime Media can arrange this online and interactive advertising for your radio campaign. The options are truly endless.
Furthermore, research from the Radio Centre highlights how live radio and on-demand services play complementary roles for the listener – and they can also do so for advertisers. Using both in conjunction with one another can help optimise the effects of campaign.
Radio Airtime Media can target your radio advertising communications more effectively and connect with your current and potential audiences call 020 8108 7059 to speak to our specialist National radio team.
Radio Airtime Media serves all areas across the UK providing effective, high impact and high quality advertising for our clients.
Do you want to know more? Call us now on 020 8108 7059 or fill our contact form.
