Brand new children’s play centre – Caterpillars café, has partnered with Radio Airtime Media to ensure a successful launch across the South West of London.
From June 2nd , a four week campaign will be broadcast on local station Radio Jackie. The advertising spots promote the Kingston-Upon-Thames based play area and café, using the station to effectively target specific audience demographics.
Targeted at parents, the advert highlights some of the centre’s key selling points, such as full air conditioning, the chance to enjoy a freshly ground cup of coffee, and its convenience of being open seven days a week.
listen to ‘Caterpillars Cafe Local Radio Ad’ on Audioboo
A promotion is also included within the campaign which offers listeners the chance to claim a ‘buy one get one free’ deal on all hot drinks when mentioning the advert. The advert ends by re-emphasising accessibility, with the strapline “Where you want us, when you want us.”
CEO of Radio Airtime Media’s parent company, Media Agency Group said:
“Radio advertising is a great way to target specific locations and reach key, potential consumers. This upbeat advert will attract the attention of listeners with its abundance of offers and benefits for children and adults alike.”