Dedicated radio advertising specialists Radio Airtime Media have been appointed to manage promotional airtime for payday loans company Monkeydosh. Working alongside the out of home 6-sheet poster campaign by parent company Media Agency Group, the radio division will also publicise the services offered by Monkeydosh as we approach the financial demands of Christmas. Suitably timed for the fortnight leading up to the year’s most intense spending period, the advert will be broadcast on Manchester’s hit station Key 103, supporting an economically alleviating alternative for strained festive shoppers.
With audio produced by the in house production team, Radio Airtime Media have the experience to organise a well-timed and regionally focused campaign in order to give Monkeydosh an effective promotional result. In addition to a broadcast advertisement, Key 103 have also launched a ‘Bank Of Key103’ seasonal competition sponsored by Monkeydosh, where a daily winner will take home a cash prize of £1000.
With minimum loans of £100 and a maximum of £750, Monkeydosh is there to provide a last-minute, short-term solution for those in need of a quick monetary fix. With repayment terms between 1 and 30 days and a quick online application, the company’s theory is to provide customers with a rapid service in order for their difficulty to be promptly resolved.
As a Manchester-based company, Monkeydosh will benefit from reaching potential clients on a local level. Saturated with shoppers and commuters, Manchester is a key market for companies offering a temporary response to the demands of the Christmas season. With professional understanding of each UK region, Radio Airtime Media will use their knowledge of the North West to guide Monkeydosh in reaching their target audience on a high-impact audio level.