Media Agency Group, the parent company of Radio Airtime Media, is the driving force behind a new nationwide advertising campaign with The Football Pools, launching an exciting major multimedia marketing push that is set to propel the brand back to the forefront of the sports betting industry.
The UK-wide campaign is comprised of nationwide TV, radio and out of home advertising, and debuted during ITV’s coverage of the RBS Six Nations match between Italy and Wales.
To extend the coverage of this ambitious campaign further, RAM has also guaranteed key radio placements for The Football Pools, with ads set to air on talkSPORT throughout March and April as we enter the business end of the football season.
CEO of Media Agency Group, John Kehoe, said:
“Our new campaign with The Football Pools marks an exciting new major marketing push for the brand. We’ve coordinated a fantastic new nationwide TV ad which is set to resonate with sports fans and betting enthusiasts across the UK, with radio and out of home formats helping to stretch the campaign’s reach further. We are extremely proud to be working with the world’s oldest football gaming company to help write this next chapter in the game’s incredible 92 year history.”
Read the full story on the Media Agency Group website.
For the latest campaign and industry news, follow @MediaAG on Twitter.